Google AdWords - Direct Linking Or Landing Page?

Most of the affiliate marketing that I do is organic search traffic, not paid traffic. I try not to rely on sources that require payment in order to drive traffic. That's just my personal budgetary preference, though, since paid traffic does, indeed, work...if you know what you're doing. You can lose your shirt if you make some rookie mistakes.

When starting out with paid traffic, one question that arises is, "Do I direct link to the affiliate page or create my own landing page?"

To create a Google ad, you have to put in both a "destination URL" and a "display URL". The display URL is the one that shows on the ad. The destination URL is the link that the click will actually follow. Google's Terms of Use state that the domain on which the visitor ultimately sees after clicking should match the display URL. So, for example,

Direct linking is when the URL that your Google Ad points to is the one that belongs to the affiliate themselves. For example, if I were creating an add for a product at Clickbank, I can create the ad with a destination URL that points to the Clickbank site, with my affiliate ID, but I MUST set the display URL to the domain that belongs to the affiliate, since that's where the person clicking ends up. This is called direct linking. I'm using my ad to drive traffic directly to the affiliate page.

The main advantage of direct linking is that you don't need any programming experience to build your own landing page, and don't need to take the time or invest the cost in creating your own page. For some folks, it's just easier to create a bunch of ads pointing directly to the affiliate page and let it go.

However, there are three disadvantages of direct linking:
1. ad rotation
2. direct traffic
3. some affiliate products restrict direct linking

Google rotates ads that point to the same display URL. If you and 99 other folks are advertising a specific affiliate product, and are all using direct link, you dilute the number of times your ad will be seen. Google will only return one ad per display URL when a search is performed.

Also, a good number of web users will type in the display URL directly to their browser rather than click an ad. (I have two case studies I'll talk about in another article that prove this.) I'm not sure all the reasons why they do this, but some users are wary of ads. They figure that if the site is legitimate, typing the URL directly will take them there. That means you're losing revenue by sending folks directly to the affiliate without ever having your tracking cookie planted.

Lastly, you need to check with the terms for your specific affiliate product. Some don't let you direct link at all, and others restrict the keywords on which you can bid.

With those factors in mind, Direct Linking is already at a disadvantage over pointing clicks to a landing page of your own. There are several other advantages of using your own landing page which I'll discuss in another article.

How to Beat AdWords Without Using a Pay Per Click (PPC) Advertising Firm Or Company

You don't need to spend large sums of money hiring a pay per click advertising firm or company to manage your online marketing campaigns. All you really need is someone to show you the blueprints to winning at Google AdWords. And I will show you exactly what these blueprints are today, and it won't cost you a cent.

You need someone to show you the ropes so to speak. You'll find that with a little guidance you will be able to master Google AdWords in no time at all. All you have to do is follow a few simple rules and learn how to read the search engines to unlock the AdWords blueprint.

Anyone can learn how to unlock the Google AdWords blueprint, because all it is a performing a simple Google search and then analyzing the data, but not just any data, data that is specific to AdWords. Once you understand what to look for, you can then apply this blueprint to selling others people's products or gain more exposure for your own business.

Okay, so what do you look for? Well, I'm glad you asked. The key to all of this is looking for the right product and keyword combinations. Meaning, for every product that is sold using Google AdWords there are specific keywords that has helped make the sale each and every time. The key is finding those combinations and applying them to your business. And guess what? Google reveals these exact combinations in their search results. Did you know that?

Whenever you perform a search online using Google you unknowingly uncover these winning combinations whether you are aware of it or not. Imagine the money that could be made if only you knew what to look for. And it is so easy that even a 6 year old could do it, and this is the secret. Track AdWords ads.

You read it right, track ads. You see, if someone has a successful advertisement where they are making money, then chances are they are going to be there next week, the week after and so on. If they are there week after week and aren't making money then they are burning a large hole in their pocket spending money on advertising space that is not producing results. Which of course does not make financial sense.

Make a Little Extra Money Online

By now I'm sure you know the power of Google AdWords. You have heard the guru's rave about its power, and chances are you have bought a couple of expensive books on the subject. So why have you not found success yet? Because many of the methods the pros tell you to use simply don't work! So how can you make a little extra money online?

1. PPC click costs are sometimes astronomical so the key is to find low cost clicks and therefore you will not spend a fortune on advertising. The only problem with this is that it can take a lot of time and you are never quite certain how your ads will do.

2. Spend money to make money. This is how the big boys make a little extra money online. However in order to do this you need a massive budget, and a lot of time to work on your ads. So this method is the best if you can afford it, but probably not a viable option for the masses.

3. The best way to make a little extra money online with Google AdWords is to achieve a high CTR. This is your click through rate. The only problem with this is that you have so many competitors. So how can you achieve this? You must find extremely targeted niches where you have little ad competition. This is the best method for most to make money with Google AdWords.

So work on finding those extremely targeted niches and learn how to capitalize on them so you can make a little extra money online.

AdWords Advertising

There are many ways to market your product online, as now without marketing online, no product can be a success. AdWords advertising is one of the methods people use to advertise online. In general, ad words advertising is one of the very successful ways to market your product online. The products are promoted through AdWords campaigns. If you want to be successful while using the AdWords campaigns, there are few things that you must keep in mind. Keeping these factors in mind will help you succeed.

Tip 1: The placement of AdWords is very important. To succeed as an AdWords advertiser, you need to make sure that the placement of the ads is proper.

Tip 2: An important indicator in this regard is the cost of a click. The cost per click will help you make money if you are working from home.

Tip 3: focus on your keywords. If the keywords you are going to use are not the right ones, you will not get the right results. The keywords you use in AdWords bring you the target traffic. Thus this is the most important tip. Focus on using the right keywords.

Tip 4: The distribution and placement of your ads is equally important. Pay all due attention towards these as well. If you will distribute your properly optimized ads on the right places, you will start getting the response far more quickly. By using these tips you will be able to make the most out of your AdWords advertising campaigns and rake in more profits.

Make Money Online With AdWords

If you are wanting to make money online then their is no question that google AdWords can take your business or product to new heights. Imagine having a global market for what you are promoting. This is in essence what you get if you optimize your AdWords campaign properly. Most people simply have no clue how to make money online with AdWords, however I am going to give you three tips to get your AdWords campaigns started on the right track.

1. Research your target market before you begin promoting products on AdWords, if you are already running an AdWords campaign with no results pause your campaign and do more research. To make money online with AdWords you must know your target market and exactly who will be buying your product. You want to market your product to a specific target audience because this wil increase your click through rate and conversion rates.

2. Use very targeted keywords when setting up your AdWords campaign. This is the single biggest mistake most advertisers make when trying to make money online with AdWords. Do not bid on vague keywords as this will ruin your click through rate and drain your budget. By bidding less than 25 cents on very targeted keywords you will boost your sales and cut advertising costs dramatically. To make money with AdWords you must follow this formula.

3. Set up you campaign using negative keywords and exact matches. This may get you less impressions, but will boost your CTR which in turn boosts your AdWords quality score. In order to make money online with AdWords you must balance cost and performance. By improving your quality score you will be able to make massive profits with Google AdWords.

The Best AdWords Marketing Guide

ust take a second to reflect on what it would be like to have 5,000 plus visitors a day coming to your site! Imagine the business and how much money you could make. By now you probably have realized that I am talking about the most popular form of online advertising in the world today! This is known as Google AdWords. This is an advertising program created by Google in which advertisers are able to share there products or services on Google for a price.

Now, many people are turned off by AdWords because of the potential cost of running an AdWords campaign. However, in the AdWords marketing guide I want to show you how that myth has been put to rest. You see Google has complex algorithms that allow only the best ads to be shown on the first page. Now most people believe whoever pays the most obviously gets the first ad placement. I beg to differ and in fact can tell you in full confidence this is simply not true.

I mean think about it for a minute... how did Google get to be the search engine empire that it is today? They overpowered Yahoo and all other primary search engines by providing the absolute most relevant content for the people using the search engines. So, with that said they provide the same service on their pay-per-click ads.

Understanding the aforementioned concept is one of the key ingredients in understanding how to make money with Google using the AdWords marketing guide. Google recognizes the best ads. Not the most expensive ones.

Now that you understand that concept I want to share with you the process of getting cheap clicks and how to use them to generate massive amounts of income online.

Success with Adwords

Google's Adwords service has brought success to many businesses by providing them with a large amountl of highly targeted traffic from as little as 2 cents per visitor. However, there is probably an equal number of webmasters who have paid for adwords and seen little benefit or have indeed made substantial losses. If the latter applies to you, then the following may be of some benefit -

1. Design

First of all, decide how the layout of your ad will appear. Secondly, you should consider what you want to be included in the title and what keywords or details you wish to present to potential visitors to your site. Ensure that your text will encourage only targeted visitors to your site in order to avoid the expense of wasted clicks. Read through all the Google TOS and guidelines before placing your ad or else you risk having it disabled which can lead to charges.

A fair proportion of internet surfers are still very experienced and click on adwords without even realising what it is. Therefore it is a good tip to list prices in your text, so that you can put off clicks from those who would have no intention of purchasing your product or service in the first place.

2. Brainstorm

Before beginning a campaign it is advisable to write down as many keywords and phrases as you can think of. The most popular terms are likely to have been bid up to a high price, making all your click-throughs expensive. Think about what your prospective customers would type if they were looking for what you were offering.

When you have thought of as many words as you can, glance over your list and rearrange what you have into new, useable phrases. Some will be way off target and discarded instantly, amongst the others choose the one that sounds best and you should have a great sales pitch that won't break the bank.

3. Optimise

Do not go along with google's suggested cost per click. This is always far higher than necessary. Many advertisers do not understand that their click through rate affects their position to the same degree as how much they pay per click. For example, if you pay 5 cents per click for the phrase "page rank" and your competition pays 10 cents and achieves a click through rate of 0.5%, then in order to surpass this person in position you will only need to double your click through rate, to anything above 1%, whilst still only paying half of what they are Generally speaking, I would always recommend paying half of the google suggested figure for your clicks, the exception being if your business is in a highly competitive field in terms of adwords marketing use.

Now that you have your keywords and pricing in place, you should set your daily budget relatively low for a short time, allowing you to see how successfully this campaign is running, without risking too much money. Leave your campaign to run for a few days, and take good care to note which keywords are leading to sales or enquiries.

4. Experiment

You should continually monitor the performance of your keywords and Ad groups and try to change tiny details from time to time, perhaps one word here and there occassionally. Changing even one word can have an affect on the success of your campaign, either positively or negatively. If you find google disabling your ads because you are failing to obtain enough clicks then go back to brainstorming and generate another set of keywords and phrases which may work better for you.

Even if adwords are working supremely well for you, constant monitoring is important. If other people realise you are generating high profits then it is likely they will start to tap into your market. Continue to experiment with your campaigns to ensure you stay at the forefront of your field.